Social Media 101
Social Media 101
Written by Keo Pich
What is social media?
As defined by Webster dictionary, social media is a form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
The definition above sounds very similar... like the great ACRM Community.
There are many social media platforms, even for my 22-year-old-Millennial-self cannot keep up with it. Most popular platforms are Facebook, Twitter, LinkedIn, Instagram, and Snapchat. I know it can get difficult managing just the login information alone.
Do not worry I am here to break it down the differences, the Do's and the Don'ts. Disclosure: I am not an expert but I have over 1000 followers on Instagram.
Disclosure: I am not an expert but I have over 1000 followers on Instagram.
Social Media Platforms:
- Facebook: created to connect people together. The OG of social media (well after MySpace). The person you are connected with is called a friend. Facebook serves the general audiences at first before all of the ads that you will see on the sidebar. You will see ACRM ad on Facebook because our ad is everywhere on the web, you can't hide from us. It is great to connect with others on a personal basis. You can
- Twitter: "What's on your mind?" A care-free space to express your feelings, emotions, activities, or just whatever on your mind (unless you have followers that you do not want to share those thoughts with). It is simple, get your message across in 140 characters or less (a little bird told me, soon everyone will have 280 characters limit). You cannot make groups on Twitter but you can use a hashtag "#" to categorize your tweet. For example, I would tweet " Come to ACRM Annual Conference in Atlanta #greatestrehabconferenceever. No Space between words for hashtags. You can also use hashtags on Facebook, LinkedIn, and Instagram as well.
- LinkedIn: Imagine Facebook with a suit and tie. Linkedin is the professional brother of Facebook. It has very similar features as Facebook. I do not recommend posting your outing pictures with pals from last Saturday night on Linkedin. Look at it as a digital, interactive résumé. You can join groups, and follow influential people.
- Instagram: Similar to Twitter, instead of 140 characters, you post picture(s) instead. Based on my experience, a creative caption for the picture will produce more Likes and attract more followers. No groups on Instagram but you can follow individual page.
- Snapchat: what can I say about this? If you want to send pictures or videos that have or not have limited viewing time to someone or a group, use Snapchat. You can give your viewer 1 to 30 seconds or unlimited time to view your picture or video. You can also compile your pictures and videos to create a story as well.
How to Create an Account:
- Facebook: https://www.facebook.com/help/basics
- Twitter: https://support.twitter.com/articles/100990
- LinkedIn: https://www.linkedin.com/help/linkedin/answer/2964/signing-up-to-join-linkedin?lang=en
- Instagram: https://help.instagram.com/155940534568753
- Snapchat: https://www.wikihow.com/Make-a-Snapchat-Account
Have 5 minutes? Check out the Do's and Don'ts