Celebrating 100 Years!
1923 — 2023
ACRM is celebrating 100 Years of improving lives and supporting the field of physical medicine and rehabilitation. Over the past 100 years, ACRM has experienced tremendous growth, expanded networking opportunities, brought rehabilitation research.
ACRM at 100 — the past, present, and future of rehabilitation medicine
ACRM BRANDING background & design notes
ACRM = science + camaraderie + the art of curating — to distill the most meaningful research — for the goal of IMPROVING LIVES. In a similar way, a beehive is the collaboration and hard work of many. This is why ACRM uses hexagons in it’s visual brand. To provide cohesion among the more than 24 community groups. And growing.
For more of the branding story — SEE PDF
ACRM Brand Launched in Conjunction with 90th Anniversary Celebration
Just in time for the 90th anniversary of ACRM in 2013, the board of governors engaged in a branding study and logo redesign. After months of work and careful consideration, the board unanimously approved the logo that is gradually rolling-out across all communication channels.
The new ACRM lotus logo has a clean, modern look in keeping with our commitment to cutting-edge research and innovation. The equity of the ACRM red color was preserved and updated with a san serif font.
The overlapping petals of the new lotus flower icon, visually communicate the interdisciplinary culture of ACRM and as we dig deeper into the physical attributes and symbolism of the lotus, we find many qualities that aptly represent ACRM.
The seeds of the lotus, like ACRM remain viable for many, many years. The oldest lotus seeds known to exist are 1300 years old. Approaching its 90th year, ACRM is vibrant and growing. The lotus is a symbol of rebirth, rising from dark and muddy waters. Similarly, the ACRM community works to bring about new beginnings for people affected by disabling conditions.