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ACRM SOCIAL MEDIA SET-UP PROCESS 

for COMMUNITY GROUPS

An ACRM Community group may set-up a social media channels for their group by following these instructions & guidelines.

ACRM strongly encourages member involvement to manage and monitor ACRM Community Groups’ social media channels

REQUIREMENTS

  • Community group must have at least one designated member assigned with the “Admin” role.
    • This role may be the Communications Officer or a Social Media Officer, or other officer role.
      • There may be more than one group member admin.
    • Admin is tasked with keeping up with the page / channel regularly.
      • “Regularly” is defined as weekly at a minimum.
        • ***Ideally the admin would post & monitor 3x week***
      • Group members must be enthusiastic about the channel AND committed to keep up required maintenance.
      • Enthusiasm from majority of group members
      • This kind of attention  and “grooming” from the group members is critical to fertilizing the young channel and allowing for strong growth — to foster engagements and to try to gain traction and followers.

EXPECTATIONS

  • Monitoring / posting by group members / group admin (“Communication Chairs”): at least once a week.
  • ACRM Staff will monitor and post only occasionally.
  • The success of the channel relies on its admins and the group members to frequent the channels and post to them, like & share.
  • Inactive Page / channel WARNING:
    • Community Groups should not start /or open channel without commitment nor without ACRM Staff prior approval.
    • Pages / channels that go stale, can be most attributed to lack of member involvement / oversight & postings.
    • Stale pages / channels do not promote the lively personality and professionalism that ACRM stands for.
    • Inactive pages / channels may be “closed down” at the discretion of ACRM staff.

ACRM Community Group COMMUNICATION CHAIR EXPECTATIONS

  • POST:
    • using the ACRM group profile / handle at
    • FREQUENCY: at least once per week on the group’s social media channels (Facebook Page, Facebook Group, Twitter and Linked In).
  • MONITOR:
    • watch-out for and remove promptly any spam posts.
    • alert ACRM staff (name / email here socialmedie@ACRM.org) immediately of any questionable post or any post with a question.

PROCESS

  • Group determines when they are ready, and when they have a commitment from at least one dedicated member (or ideally the enthusiasm of multiple members) to oversee and monitor for the long haul.
  • Group alerts Terri about their commitment & intent & desired social media channels:
    • Facebook Page: where most art at. Global reach.
    • LinkedIn: the professional water cooler corner
    • Twitter: increasingly becoming more relevant in rehabilitation / medical fields. Twitter can be a good place to reach out & attract attention from press / media / producers, journalists & connect / find others globally.
  • ACRM staff provides the graphics
  • ACRM Glenn Collins and Signy Roberts to be made admins.

Have Questions about the Community Group? Contact the Chair of the Community Group >>>

PAGE SET-UP INSTRUCTIONS

FACEBOOK

How to Create Your ACRM Community Group Page on Facebook:

  1. Please be sure to create a Facebook “Page” not a “Group”
  2. Go to top right of Facebook page Drop Down menu
  3. Select: Create Page
  4. Select: Company, Organization or Institution
  5. Choose Category: Non-profit
  6. Organization name:  Enter: “ACRM” followed by the official group name.
    • EX: “ACRM Arts & Neuroscience Networking Group”
  7. Use provided graphics for your profile picture and the header graphic for that Facebook page:
  8. Make ACRM Glenn Collins and Signy Roberts as Page admin.
    • may need to “Friend request” them in Facebook first
  9. Notify Terri, Glenn and Signy upon set-up completion. Congratulations!
  10. Now spread the word about your new page & encourage engagement:
    • “SHARE” the page with your colleagues & post about this new page to other related org pages & listservs
    • Monitor & post newsworthy / encouraging info often (3x week ideal!)
    • Be sure to tell your whole group to LIKE the page & to engage.
    • pose questions & use this page to connect & have conversations

Twitter

How to Create Your ACRM Community Group Account on Twitter:

  1. Create a Twitter Account
  2. Go to http://twitter.com/signup
  3. Enter your full name, phone number, and a password.
  4. Click Sign up for Twitter.
  5. In order to verify your phone number, Twitter will send you an SMS text message with a code. Enter the verification code in the box provided.
  6. Once you’ve clicked Sign up for Twitter, you can select a username (usernames are unique identifiers on Twitter) — Enter: “ACRM” followed by the official group name.
    • Ex: “ACRMCancerRehab”
  7. Double-check your name, phone number, password, and username.
  8. Click Create my account.You may be asked to complete a Captcha to let us know that you’re human.
  9. Use provided graphics for your profile picture and the header graphic for that Facebook page:
  10. Share the Password with ACRM Glenn Collins and Signy Roberts.
  11. Notify Terri, Glenn and Signy upon set-up completion. Congratulations!
  12. Now spread the word about your new page & encourage engagement:
    • “SHARE” the page with your colleagues & post about this new page to other related org pages & listservs
    • Monitor & post newsworthy / encouraging info often (3x week ideal!)
    • Be sure to tell your whole group to follow the page, favorite, retweet, quote & to engage.
    • pose questions & use this page to connect & have conversations

Linkedin

How to Create Your ACRM Community Group Page on LinkedIn:

  1. Please be sure to create a LinkedIn Group
  2. Go to the top navigation, click the Groups link
  3. Go to My groups
  4. Select: Create Group
  5. Provide your group information and settings
  6. Organization name:  Enter: “ACRM” followed by the official group name.
    • EX: “ACRM Arts & Neuroscience Networking Group”
  7. Use provided graphics for your profile pict and the header graphic for that Facebook page:
  8. Make ACRM Glenn Collins and Signy Roberts as Page admin.
    • may need to invite them to join the group
  1. Notify Terri, Glenn and Signy upon set-up completion. Congratulations!
  2. Now spread the word about your new page & encourage engagement:
    • “SHARE” the page with your colleagues & post about this new page to other related org pages & listservs
    • Monitor & post newsworthy / encouraging info often (3x week ideal!)
    • Be sure to tell your whole group to JOIN the page & to engage.
    • pose questions & use this page to connect & have conversations

Please let us know of any questions & suggestions for promotions/ making noise for your Group to get traction, to gain followers & to groom leaders.

Please keep us updated.

 

ACRM acronym usage guidelines:

Abbreviations to be avoided whenever possible. When abbreviations are unavoidable — the spelled out version should be in the same view / somewhere nearby.

Rationale: ACRM has been faulted for having too many abbreviations making it hard for new-comers, so for that reason ACRM should try and present NON-abbreviations to all outward-facing communications — or when unavoidable — to at least spell-out the name somewhere nearby whenever an abbreviation is unavoidable